GoFintech Innovation Limited, an investment holding company, provides securities and insurance brokerage, equity investment, asset management, margin and corporate finance, and money lending services in Hong Kong and the People's Republic of China. It operates through Securities Brokerage and Margin Financing, Corporate Finance, Money Lending, Consultancy and Insurance Brokerage, Asset Management, and Equity Investment segments. The company offers securities dealing, brokerage, margin financing, securities placing and underwriting services; account opening, deposit and withdrawal; and internet trading services. It also provides IPO sponsor, fundraising, compliance advisory, and other investment banking services; and wealth management services. In addition, the company offers property mortgage, share pledge, corporate loan, and various types of lending services; asset management and advisory services for securities and futures contracts; and management of financial investments. Further, it provides medical, critical illness, and accident and disability protection; life protection, term life, and universal life plan; investment-linked assurance schemes; home, oversea student, pleasure craft, travel, domestic helper, mortgage fire, pet, motor, working holiday, contractors all risks, employee benefits, and business insurance; employee compensation; and mandatory provident fund schemes. The company serves investors; and corporate, institutional, and retail customers. The company was formerly known as China Fortune Group Limited and changed its name to GoFintech Innovation Limited in November 2022. GoFintech Innovation Limited was incorporated in 2001 and is headquartered in Central, Hong Kong.