NOVA Group Holdings Limited, an investment holding company, engages in the exhibition and events, cultural and entertainment, and financing businesses in Hong Kong and the People's Republic of China. The company is involved in the organization and sponsorship of trade shows, exhibitions, and events; and provision of event planning, sub-contracting, management, and ancillary services. It also offers brand management and related services under the DrOscar brand name; trades in wine and liquor, e-cigarettes, and daily supplies, as well as goods; brand identity design services; bar and club membership, event planning, and consulting services; and software and technology services. In addition, the company provides product promoting services; systematic entertainment solution and advisory services, including entertainment management consulting, event planning, and online marketing; and other ad hoc consultancy services. Further, it offers money lending, finance leasing, and credit factoring services. The company was formerly known as Mega Expo Holdings Limited and changed its name to NOVA Group Holdings Limited in June 2019. The company was founded in 2009 and is headquartered in Central, Hong Kong.