Eternal Beauty Holdings Limited, an investment holding company, engages in the retail, wholesale, and distribution of perfumes, skincare products, color cosmetics, personal care products, eyewear, and home fragrances in China, including Hong Kong and Macau. Its customers include online retailers, operators of chained cosmetics specialty stores, operators of individual stores for cosmetics products, beauty salons, operators of brand boutique stores, and operators of chained or individual eyewear stores. The company sells products offline through self-operated stores and online via e-commerce platforms and social media platforms in China. Its sales and distribution network consists of direct sales channels, retailer channels, and distribution channels. The company was founded in 1987 and is headquartered in Kowloon Bay, Hong Kong. Eternal Beauty Holdings Limited operates as a subsidiary of Eternal International (BVI) Co., Ltd.