Amuse Group Holding Limited, an investment holding company, designs, markets, distributes, and sells toys and related products in Hong Kong, Japan, the United States, the People's Republic of China, Taiwan, South Korea, Italy, and internationally. It operates through Sales of Original Design Manufacturer (ODM) Toys; Distribution of Imported Toys and Related Products; and Sales of Own Licensed Toys and Related Products segments. The company offers various premium and general class figures based on third party owned ACG characters; and other related products, such as pens and hair ties. It also produces and sells ODM toys according to customers' specifications and requirements; distributes imported toys; and develops and sells its own licensed toys based on license rights. In addition, the company provides agency services, including engineering and management consultancy, process monitoring, and quality assurance. It offers its own licensed toys under the SEN-TI-NEL, TOPI, and FLAME TOYS brands. Amuse Group Holding Limited was founded in 2004 and is headquartered in Tsuen Wan, Hong Kong.