Asia Sermkij Leasing Public Company Limited, together with its subsidiaries, primarily engages in the provision of hire purchase services for automobiles in Thailand. The company operates through five segments: Hire Purchase, Leasing, Loan, Factoring, and Insurance Broker. The Hire Purchase segment provides automobile hire purchase services for new and used passenger and commercial cars, such as pickup, van, truck, taxi, etc.; and machine hire purchase services for consumers and commercial customers. The Leasing segment offers auto and machine leasing services for commercial customers. The Loan segment provides lending services, including personal loan and floor plan financing to hire purchase customers, entrepreneur, and automotive dealers. The Factoring segment offers import and export factoring services to commercial customers in various industries comprising electrical products, chemicals and plastics, and packaging. The Insurance Broker segment provides insurance brokerage service for to the Group's hire purchase and finance lease customers. It is also involved in the provision of auto registration and tax renewal services. The company was incorporated in 1984 and is headquartered in Bangkok, Thailand.