BASE,Inc. engages in the planning, development, and operation of web services in Japan. The company offers BASE, an online shop opening service that allows anyone to create an online shop; and PAY ID, a shopping service that provides payment experiences for purchasers shopping online, as well as enables them to discover new products and repeat purchases. It also provides PAY.JP, a payment API that allows developers to implement online payment functions to their services; E-Store ShopServe, a platform for building e-commerce websites, and YELL BANK, a financial service that allows shop owners who use the online shop opening service BASE to raise funds. The company was incorporated in 2012 and is based in Tokyo, Japan. Address: Sumitomo Real Estate Roppongi Grand Tower, Tokyo, Japan, 106-6237