The Character Group plc designs, develops, manufactures, and distributes toys, games, and gifts in the United Kingdom, Scandinavia, the Far East, and internationally. The company sells its products under the Goo Jit Zu, Chill Factor, Shimmer "n Sparkle, Weebles, and Stretch Armstrong brands. It also imports and distributes gifts; and invests in properties. The Character Group plc was founded in 1991 and is headquartered in New Malden, the United Kingdom.