Great Eastern Holdings Limited, an investment holding company, provides insurance products in Singapore, Malaysia, and other Asian countries. It operates through Life Assurance, General Assurance, and Shareholders segments. The Life Assurance segment provides life, long-term health and accident, annuity, and unit-linked insurance products. The General Assurance segment offers short term property and casualty products, including fire or burglary insurance contracts and/or business interruption contracts, and public liability insurance contracts; and short term medical and personal accident general insurance products. The Shareholders segment provides fund management services for absolute return/balanced mandates; and manages various products, such as the Asia Pacific equities, and Asian and global fixed income securities portfolios for Singapore statutory boards, government-linked corporations, public and private companies, insurance companies, and charity organizations. Great Eastern Holdings Limited is also involved in the asset management, property investment, and family Takaful business activities. The company was founded in 1908 and is based in Singapore. Great Eastern Holdings Limited operates as a subsidiary of Oversea-Chinese Banking Corporation Limited.