Lianhua Supermarket Holdings Co., Ltd., together with its subsidiaries, operates hypermarkets, supermarkets, and convenience stores primarily in the eastern region of the People's Republic of China. The company operates its stores under the Century Mart, Lianhua Supermarket, Hualian Supermarket, and Lianhua Quik brands. It is also involved in the sale of merchandise to wholesalers; provision of logistic services for wholesale business; sale of products through e-commerce platform; and franchise of stores. The company was founded in 1991 and is based in Shanghai, the People's Republic of China.