Missfresh Limited engages in the digital marketing solutions and private label products retail business in China. The company operates a digital platform that offers fresh produce, such as fruits, vegetables, meat, eggs, seafood, and dairy products, as well as fast-moving consumer goods, including packaged food, beverages, cosmetics, and personal care products through online ecommerce platform and distributed micro-warehouse networks. It also sells its products through vending machines. The company was founded in 2014 and is based in Beijing, the People's Republic of China.