Valora Holding AG operates as a retailer in the convenience and food service sector in Europe. It operates through Retail and Food Service segments. The Retail segment operates small retail outlets in Switzerland, Germany, Luxembourg, and Austria. This segment also operates marketing and distribution systems for press, tobacco, and consumer products under the k kiosk, avec, Press & Books, ServiceStore DB, cigo formats, and U-store brands. The Food Service segment produces and sells lye bread, such as pretzels, baguettes, croissants, hot dogs, and sandwich snacks; and other bakery products under the BackWerk, Ditsch, Brezelkönig, and SuperGuud brand names. This segment also operates Caffè Spettacolo, a coffee-bar chain. The company was formerly known as Merkur Holding AG and changed its name to Valora Holding AG in July 1996. Valora Holding AG was founded in 1905 and is headquartered in Muttenz, Switzerland. As of September 30, 2022, Valora Holding AG operates as a subsidiary of Impulsora de Marcas e Intangibles S.A. de C.V. As of October 7, 2022, Valora Holding AG operates as a subsidiary of Impulsora de Marcas e Intangibles S.A. de C.V.