Seria Co., Ltd. operates stores in Japan. The company's stores sell merchandise and private brand products. It operates directly managed and franchise chain stores. It offers its products through permanent in-shop stores, tenants in commercial facilities, and independent roadside stores. The company was formerly known as Sanyo Agency Co., Ltd. and changed its name to Seria Co., Ltd. in April 2003. The company was founded in 1985 and is headquartered in Ogaki, Japan.