Superdry plc designs, produces, markets, and sells clothing, footwear, and accessories primarily under the Superdry brand for men and women in the United Kingdom, Europe, and internationally. It operates through Retail and Wholesale segments. The company operates through stores, concessions, various Internet sites, franchise, and license stores. It operates 216 owned, and 369 franchised and licensed stores; and internet sites in 48 countries. The company was formerly known as SuperGroup Plc and changed its name to Superdry plc in January 2018. Superdry plc was founded in 1985 and is headquartered in Cheltenham, the United Kingdom.