VIP Play, Inc., doing business as ZenSports, engages in the online gaming operating activities in the state of Tennessee. It offers online sports betting platform incorporating a sports book, peer-to-peer betting, eSports wagering, loyalty, and player retention. The company was formerly known as KeyStar Corp. and changed its name to VIP Play, Inc. in September 2024. VIP Play, Inc. was incorporated in 2020 and is headquartered in Sarasota, Florida.