Vitalist Inc. operates as a data-driven consumer electronics company in North America, South and Central America, Europe, Asia, and internationally. The company designs and develops smart consumer electronic products that focuses on wearables and connected health, such as smartwatches under the Motorola brand; and a combination of biomarker and biometric data for health and fitness monitoring under the Vitalist brand. It distributes its products through Business to Business, Direct to Consumer, and e-commerce platforms. The company was formerly known as CE Brands Inc. and changed its name to Vitalist Inc. in April 2025. Vitalist Inc. is headquartered in Calgary, Canada.