YouGov plc provides online market research services in the United Kingdom, the Americas, the Middle East, Mainland Europe, Africa, and the Asia Pacific. It operates through three divisions: Data Products, Research, and CPS. The Data Products division offers syndicated data products, which are available to clients on a subscription basis. The Research division provides a range of quantitative and qualitative services. The CPS division offers household consumer purchasing data. It is also involved in the software development and finance services. The company was incorporated in 1998 and is headquartered in London, the United Kingdom.