Elife Holdings Limited, an investment holding company, engages in the supply chain business for branded goods and consumer products in Hong Kong and the People's Republic of China. It operates through Supply Chain Business; Daily Cleaning, Anti-Epidemic and Other Consumable Products Business; and Licensed Branded Consumer Goods segments. The company offers brand digitization services comprising brand building, brand management, brand promotion, and brand supply chain services, as well as digital intelligent marketing plans; assists brand suppliers in expanding their online and offline sales channels; and establishes direct sales channels with end customers. It is also involved in the formula, package design, brand building, marketing, sale, and trading of daily cleaning, anti-epidemic, and other consumable products under the E'ANSN brand name; and in the trading and online sale of licensed branded consumer goods, such as watches and ladies' handbags through television networks and online shopping channels. In addition, the company provides agency services; trades in metal commodities; and markets and sells personal healthcare and protective products, such as medical diagnostic test kits for testing COVID-19, and surgical and nitrile gloves. The company was formerly known as Sino Resources Group Limited and changed its name to Elife Holdings Limited in November 2016. Elife Holdings Limited was founded in 1991 and is headquartered in Hong Kong, Hong Kong.