The Sincere Company, Limited, together with its subsidiaries, operates a chain of department stores in Hong Kong, the United Kingdom, and internationally. The company operates various department stores, which offers fashion apparel, shoes and handbags, and sports equipment, as well as household, electrical, bedding and bath, travel, and food merchandises. It is also involved in the property investment and development, sub-leasing of properties, and property holding and securities trading activities; provision of general and life insurance products; and investment, finance, and management services. The company was founded in 1900 and is based in Central, Hong Kong. The Sincere Company, Limited is a subsidiary of Realord Group Holdings Limited.