Eternity Investment Limited, an investment holding company, designs and sells jewelry products. The company operates in five segments: Property Investment, Sale of Financial Assets, Money Lending, Sale of Jewelry Products, and Golf Club Operation. It also engages in the sale of financial assets and money lending businesses; and leasing of rental properties. In addition, the company operates and manages membership-based golf club, as well as resort that provides recreational and wellness services; offers property holding and management services; and manages and operates cultural forum and related cultural activities. It operates in Hong Kong, Australia, Europe, the People's Republic of China, and North America. The company was formerly known as China Star Investment Holdings Limited and changed its name to Eternity Investment Limited in June 2010. Eternity Investment Limited was incorporated in 1999 and is headquartered in Central, Hong Kong.