Changyou Alliance Group Limited, an investment holding company, engages in the digital points business primarily in the People's Republic of China. The company operates an electronic trading platform to facilitate awards earned by customers of loyalty programs of other companies to be exchanged in the form of virtual assets and credits for the consumption of merchandises, games, services, and other commercial transactions, as well as other trading services. It also provides blockchain technology research and development services. The company was formerly known as Fortunet e-Commerce Group Limited and changed its name to Changyou Alliance Group Limited in June 2020. Changyou Alliance Group Limited was founded in 2001 and is based in Wan Chai, Hong Kong.