China Qidian Guofeng Holdings Limited, an investment holding company, engages in the retail of household appliances, mobile phones, computers, and imported and general merchandise in the People's Republic of China. The company operates through Household Appliance Business, Liquor Business, and Education Business segments. It is also involved in the provision of maintenance and installation services for household appliances; trading of liquor; education-related training business; and bulk distribution sale of Midea air-conditioners, as well as offers logistics and warehouse services. The company sells goods by bulk distribution directly to retailers and distributors, as well as operates a chain of retail stores for selling household appliances and import and general merchandises. The company also sells its products online. The company was formerly known as Qidian International Co., Ltd. and changed its name to China Qidian Guofeng Holdings Limited in December 2023. China Qidian Guofeng Holdings Limited was founded in 1993 and is headquartered in Shenzhen, the People's Republic of China.