Forward Fashion (International) Holdings Company Limited engages in the retail of fashion apparel in Macau, Mainland China, Hong Kong, and Taiwan. It operates own brand stores under the UM, UM Junior, UM.IXOX, IXOX, and WF Fashion brand names. It also sells footwear, cosmetic and skincare, toys, designer home accessories, artistic ornaments, and other lifestyle products through its retail stores and online. Forward Fashion (International) Holdings Company Limited was founded in 2005 and is headquartered in Tsim Sha Tsui, Hong Kong. Forward Fashion (International) Holdings Company Limited operates as a subsidiary of Gold Star Fashion Limited.