Keep Inc., an investment holding company, operates an integrated online and offline platform for fitness service and online retail of fitness related products in the People's Republic of China. The company offers self-branded products, including smart fitness devices, such as bikes, wristbands, and treadmills; and complementary fitness products comprising fitness gear, apparel, and food. It also provides fitness content with AI-assisted personalized curriculums encompassing interactive live streaming classes and recorded fitness courses that adjust course content and workout intensity based on users' athletic levels, fitness goals, daily workout patterns, and diet. In addition, the company engages in the advertising services; development of software; investment activities; and provision of online membership and paid content services. It sells its products through its own online store and third-party e-commerce platforms. The company was founded in 2014 and is headquartered in Beijing, China.