Keep Inc., an investment holding company, operates an integrated online and offline platform for fitness service and online retail of fitness related products in the People's Republic of China. The company offers smart devices, including smart fitness devices, such as Spining Bikes, treadmills, bracelets, and scales; and fitness gear, apparel, and food, as well as sports equipment and sportswear. It also provides fitness content with AI-assisted personalized curriculums encompassing recorded fitness courses and interactive live streaming classes that adjust course content and workout intensity based on users' athletic levels, fitness goals, daily workout patterns, and diet. In addition, the company engages in the advertising services; sale of self-branded fitness products; development of software; investment activities; and provision of online membership and paid content services. It sells its products through its own online store and third-party wholesale channels. The company was founded in 2014 and is headquartered in Beijing, China.