Ruihe Data Technology Holdings Limited, an investment holding company, develops and delivers data, artificial intelligence, and digital marketing solutions in the People's Republic of China. It provides marketing intelligence platform; real-time marketing platform for real-time events, such as customer transaction/browsing behavior, function activation; personalized recommendation system to manage and operate content recommendations on mobile apps or other online channel; tag management system, which integrates label construction, operation, and management; and marketing content management system to achieve one-stop management of marketing content, to meet customers' needs for the construction of scenario-based interactive social marketing activities. It also offers user portrait systems to help business/analysts of financial institutions; explainable machine learning solutions for financial industry; automated machine learning solutions for enterprise-level data mining to financial institutions; intelligent anti-fraud solutions; and risk early warning plan. In addition, it provides enterprise-level data platform; real-time analysis and calculation platform; data warehouse; data management and control platform; data lake platform that allows structured and unstructured data to be stored at any scale; and regulatory reporting platform. Further, the company offers artificial intelligence products; model management platform, and panoramic regulatory compliance; and marketing automation, event marketing, personalized recommendation, user profiling, MGM customer acquisition system, and customer micro-segmentation. Additionally, it sells software and hardware products; and offers professional consulting, and information technology maintenance and support services. The company was formerly known as Suoxinda Holdings Limited and changed its name to Ruihe Data Technology Holdings Limited in October 2023. The company was founded in 2004 and is based in Causeway Bay, Hong Kong