China Harmony Auto Holding Limited, an investment holding company, engages in the sale of automobiles in Mainland China, Hong Kong, and internationally. The company offers luxury and ultra-luxury vehicles under the BMW, MINI, Audi, Volvo, Land Rover, Lexus, Jaguar, Lincoln, and Alfa Romeo, as well as Rolls-Royce, Bentley, Ferrari, Maserati, and Lamborghini brands through dealership outlets. It also provides finance leasing and after-sales services. The company was formerly known as China Harmony New Energy Auto Holding Limited and changed its name to China Harmony Auto Holding Limited in July 2020. China Harmony Auto Holding Limited was founded in 2005 and is headquartered in Zhengzhou, the People's Republic of China.