Finsoft Financial Investment Holdings Limited, an investment holding company, provides financial trading software solutions in Hong Kong. It operates in five segments: Financial Trading Software Solutions, Other IT and Internet Financial Platforms Services, Money Lending, Assets Investments, and Others. The Financial Trading Software Solutions segment provides trading and settlement systems of financial products for financial institutions. Its Other IT and Internet Financial Platforms Services segment offers e-commerce platforms, other online consultancy services, IT services, and other financial information. The Money Lending segment provides loan financing products. Its Assets Investments segment trades in listed securities. The company also leases properties; invests in securities and equities; develops a mobile e-commerce platform; provides technical, technical transfer, and information consulting services; and sells electronic products. The company was formerly known as Finsoft Corporation and changed its name to Finsoft Financial Investment Holdings Limited in June 2015. Finsoft Financial Investment Holdings Limited was incorporated in 2012 and is headquartered in Wan Chai, Hong Kong.