Finsoft Financial Investment Holdings Limited, an investment holding company, provides financial trading software solutions in Hong Kong. The company operates through five segments: Financial Trading Software Solutions, Other IT and Internet Financial Platforms Services, Money Lending, Assets Investments, and Others. The Financial Trading Software Solutions segment provides trading and settlement systems of financial products for financial institutions. The Other IT and Internet Financial Platforms Services segment offers e-commerce platforms, other online consultancy services, IT services, and other financial information. The Money Lending segment provides loan financing products. The Assets Investments segment trades in listed securities. The Others segment trades in gaming products; offers related marketing services; and operates stored valued master cards. The company also provides referral and administrative support services; leases properties; and develops a mobile e-commerce platform. The company was formerly known as Finsoft Corporation and changed its name to Finsoft Financial Investment Holdings Limited in June 2015. Finsoft Financial Investment Holdings Limited was incorporated in 2012 and is headquartered in Wan Chai, Hong Kong.