Sunny Side Up Culture Holdings Limited operates in the media and entertainment, and cremation and funeral services business activities in Hong Kong, Mainland China, Macau, and internationally. The company organizes and invests in concerts and music festivals; and provides marketing and promotion planning services, ticketing solutions, and online entertainment platform services. It also offers artist and model management services; licenses intellectual property rights; designs and merchandises patented products; and designs and organizes exhibitions and pop-up stores. In addition, the company provides pet pickup, pet grooming, pet funeral ceremony, and pet cremation services; and creates memorial ashes gemstones. Further, the company engages in the production of dramas and musical performances; provision of artiste management and performance, music intellectual property rights management, club membership, pet aftercare, administrative, and stage production and related services; sales of goods; and investments in organisation/production of concert, other entertainment event, film, and TV drama production projects. The company was formerly known as Yeah Yeah Group Holdings Limited and changed its name to Sunny Side Up Culture Holdings Limited in July 2023. Sunny Side Up Culture Holdings Limited was incorporated in 2001 and is headquartered in Kwun Tong, Hong Kong.