Simplicity Holding Limited, an investment holding company, operates casual dining full service restaurants in Hong Kong. It also engages in the property investment activities. The company operates restaurants under the Marsino, Grand Avenue, and Baba Nyonya brands. In addition, it operates drug vending machines. The company was founded in 2003 and is headquartered in Kwai Chung, Hong Kong. Simplicity Holding Limited is a subsidiary of Marvel Jumbo Limited.