Newborn Town Inc., an investment holding company, engages in the social networking business worldwide. The company operates and maintains mobile platforms, which offers live stream performances; sells virtual items, as well as owned and third-party platforms; offers self-developed mobile applications that provides advertising spaces to agencies of advertisers, as well as support services. It also operates MICO, an open social networking platform; YoHo, an audio social networking platform; SUGO, a companion-based social networking platform; TopTop, a game-oriented social networking platform; and LGBTQ+ platforms, such as Blued, Finka, and Heesay. The company was founded in 2009 and is headquartered in Beijing, the People's Republic of China.