American Seniors Association Holding Group, Inc., a for-profit membership services company, provides information and discounts to senior citizens in the United States. The company's benefits and discounted services comprise insurance products, including medicare, property, and casualty products. It also has contracts for reverse mortgages, checking, savings, and forward mortgages; offers discounted roadside assistant programs, ASA travel services, discounted prices on computers, retirement planning, and credit cards; and operates restaurants. The company was formerly known as American Seniors Association Holding Group, Inc. and changed its name to ASF Group, Inc. in January 2010. American Seniors Association Holding Group, Inc. was founded in 1997 and is based in Alpharetta, Georgia.