Better Choice Company Inc. operates as a pet health and wellness company. The company's products portfolio includes naturally formulated kibble and canned dog and cat foods, freeze-dried raw dog foods and treats, vegan dog foods and treats, oral care products and supplements, as well as toppers, dental products, and chews. It sells its products under the Halo brand umbrella, including Halo Holistic and Halo Elevate brands. The company primarily sells its products through its online portals, as well as through online retailers and pet specialty retailers. It has operations in the United States, Canada, Asia, China, and internationally. The company was formerly known as Sports Endurance, Inc. and changed its name to Better Choice Company Inc. in March 2019. Better Choice Company Inc. is based in Tampa, Florida.