EQ Inc. provides real-time technology and advance analytics in Canada, the United States, and internationally. Its products include Atom, a proprietary programmatic media buying platform, which enables companies to purchase targeted media for its clients to influence consumer behavior; and LOCUS, a proprietary automated data processing technology that enables companies to manage data at scale and enrich that data with proprietary first party and third-party data sets, as well as Paymi, a cloud-based marketing platform that uses card linking technology to enable consumers to receive cash-back rewards for credit and debit card transactions. The company also provides integrated digital marketing solutions. It serves advertising and marketing, automotive, insurance, media and telco, retail, real estate, and other industries. The company was formerly known as Cyberplex Inc. and changed its name to EQ Inc. in June 2013. EQ Inc. was incorporated in 1995 and is headquartered in Toronto, Canada.