Datalex plc develops and sells various distribution and retailing software products and solutions to the airline industry in Ireland, the Americas, the Asia Pacific, the United Kingdom, and Other European countries. The company operates in two segments, E-Business and TPF Consulting. It offers Datalex Direct, a customer-centric digital commerce product for travel retailing through airlines' direct channels; Datalex Merchandiser that enables airlines to deploy intelligent merchandising strategies across channels and touchpoints, generate revenue, and optimize traveler engagement at various points in their journey; Datalex NDC, a new distribution capability (NDC) product that offers airlines full NDC offer and order management capabilities to control, optimize. and differentiate offers; and Datalex Dynamic, which creates and optimizes capabilities by allowing airlines to build customer centric, contextualized, and personalized offers for air and non-air products. The company also provides Datalex China Shopping and Pricing Engine, an air shopping and pricing solution for Chinese airlines; and Datalex Pricing AI, an AI-powered real-time pricing product that enables airlines to move beyond fixed fare classes to a customer-centric world. In addition, it delivers professional and hosting services; and offers online payment processing connectivity services. Further, the company provides IT consultancy services to airlines. The company was founded in 1985 and is headquartered in Dublin, Ireland.