Eastern Asteria, Inc., through its subsidiaries, engages in the wholesale and retail of gemstones, jewelry, minerals, and accessories in the United States and internationally. The company offers finished and non finished jewelry and accessories, and gemstone materials through its Website, www.thegemstore.com, as well as through retail outlets. It also provides Web development, multimedia, and Internet services, including the Internet Web hosting of in-house and client domains; monitoring security and technical operations, and custom application development; provision of virtual servers for offsite security; and networking and application support to internal and external clients, as well as offers business-to-business extranet services. The company was formerly known as Winmax Trading Group, Inc. and changed its name to Eastern Asteria, Inc. in April 2010. Eastern Asteria, Inc. was incorporated in 1996 and is headquartered in Boca Raton, Florida.