Ultra Brands Ltd. operates as an agri-food holdings company. The company offers vegan dairy substitute products, plant-based chicken, pork, and beef products, including chicken tenders, chicken nuggets, pork cutlets, beef burgers, and other products. The company was formerly known as Feel Foods Ltd. and changed its name to Ultra Brands Ltd. in May 2022. Ultra Brands Ltd. was incorporated in 2001 and is headquartered in Vancouver, Canada.