Famous Brands Limited, through its subsidiaries, operates as a quick service and casual dining restaurant franchisor in the United Kingdom, South Africa, South African Development Community, Middle East, and Rest of Africa. It operates through Brands and Supply Chain segments. The company operates franchised and company-owned restaurants under the Leading and Signature brand names. It also manufactures and sells food, including juice, meat, potato products, serviette, sauce and spice, coffee and ice cream, and cheese; sells sauces, dressings, spices, coffee, frozen meat, frozen chips, and other value-added products; and provides logistics services. The company was formerly known as Steers Holdings Limited and changed its name to Famous Brands Limited in 2004. Famous Brands Limited was incorporated in 1969 and is based in Midrand, South Africa.