GungHo Online Entertainment, Inc. engages in the planning, development, operation, and distribution of smartphone applications and computer games. It is also involved in the planning, development, and sale of console games. The company was formerly known as ONSale Co., Ltd. and changed its name to GungHo Online Entertainment, Inc. in August 2002. GungHo Online Entertainment, Inc. was incorporated in 1998 and is based in Tokyo, Japan.