Hold Me Ltd, a software company, develops banking platform that provides technical infrastructure using Application Programming Interface (API) in Israel and internationally. It operates a mobile-wallet-as-a-service platform for business customers. The company's platform supports creation and operation of mobile wallets applications that allows a range of digital payment services that include payments and loyalty functionalities. Its platform also provides a core-banking-as-a-service solution that enables legacy banks to build their own banking and financial innovation programs. It also allows brands, retailers, credit card companies, insurance companies, financial institutions, and other organizations to create applications and digital wallets. The company was incorporated in 2007 and is based in Ness Ziona, Israel.