Holographic Storage Ltd. engages in the direct marketing of consumer products in the United States through direct response television programming, wholesale/retail distribution, and electronic commerce. The company's consumer products comprise a variety of product categories, including diet and fitness, personal care, and house wares. It also manages various phases of direct marketing for the majority of its products in the United States and international markets, which includes product selection and development, manufacturing by third parties, acquisition of television media, production and broadcast of programming, order processing and fulfillment, and customer service. Holographic Storage Ltd. was formerly known as e4L, Inc. and changed its name to Holographic Storage Ltd. in November 2005. The company is based in Los Angeles, California. Holographic Storage Ltd. is in liquidation.