East Buy Holding Limited provides online extracurricular education services in China. The company operates through College Education, Institutional Customers, and Livestreaming E-Commerce segments. It offers educational solutions for postgraduate entrance exams, tailor-made courses for occupational students, and online traffic pool for university students; user growth platforms, such as Koolearn TOEFL and IELTS APP, TOEFL and IELTS mock test platform, and the AI test system platform; course delivery platforms, which includes Zhixin adaptive learning system, livestreaming course platform, and learning analysis system, etc.; and user analysis platforms, including real-time data analysis boards, tips grading systems, etc. The company also provides pre-recorded online education package services to institutional customers, including colleges and universities, public libraries, telecom operators, and online video streaming service providers; and DONG FANG ZHEN XUAN, an e-commerce platform for selling agricultural and other products. In addition, it offers software and technology, education advisory, and human resources and related services, as well as invests in equity fund. The company was formerly known as Koolearn Technology Holding Limited and changed its name to East Buy Holding Limited in February 2023. The company was founded in 2005 and is headquartered in Beijing, China. East Buy Holding Limited is a subsidiary of New Oriental Education & Technology Group Inc.