National Milk Records plc provides milk recording services in the United Kingdom and internationally. It offers genomics and breed society registrations services; and breeding services, such as heat detection and monitoring, pregnancy testing, and inGENEious, a genetic and genomic reporting tool. The company also provides milk recording services comprising assisted recording, DIY recording, DIY yields, essential sampling, and farm reports; fertility services; disease testing services; and health services, including microbiology, fatty acid profiling, automated heat detection and health monitoring, energy balance, and dry cow therapy. In addition, it offers software solutions, reporting and analytics; software training; and software support. The company offers integrated services for farmers and milk buyers, as well as data for advisors, such as vets, farm consultants, and breed societies. National Milk Records plc was founded in 1943 and is headquartered in Chippenham, the United Kingdom.