New World Department Store China Limited, an investment holding company, owns and operates department stores and shopping malls in the People's Republic of China. The company operates its department stores, supermarkets, and shopping malls under the New World and Ba Li Chun Tian brand names, as well as concept shops under Love " Original " Life (LOL) brand names. It also involved in the property investment activities; and provision of management and financing services. New World Department Store China Limited was founded in 1993 and is headquartered in Cheung Sha Wan, Hong Kong. New World Department Store China Limited operates as a subsidiary of New World Development Company Limited.