Pranda Jewelry Public Company Limited engages in the production, distribution, and retail of jewelry in Thailand, the United States, Hongkong, the United Kingdom, Canada, and internationally. The company offers gold and silver jewelry, and brass and fashion costume jewelry products under the Prima, Prima Gold, Prima Diamond, Prima Art, Merii, and Gemondo brands. It is also involved in dormitory rental activities. It distributes its products through department stores, chain stores, websites, TV, and catalogs. The company was formerly known as Pranda Design Co., Ltd. The company was founded in 1973 and is headquartered in Bangkok, Thailand.