QIWI plc, together with its subsidiaries, provides financial and payment solutions primarily in the Commonwealth of Independent States, European Union, the United States, Canada, and internationally. It offers payment services through virtual distribution services, including digital wallet and other applications payment channels and methods; physical distribution, consisting of kiosks; and merchant focused services, such as acquiring services. The company also offers digital marketing, software development, and research and development services. It serves B2B markets comprising e-commerce, taxi, payouts for outstaff and self-employed, and B2C customers. Qiwi plc was incorporated in 2007 and is based in Nicosia, Cyprus.