Rapala VMC Corporation, together with its subsidiaries, operates as a fishing tackle company in North America, Nordic countries, rest of Europe, and internationally. It operates through Group Products and Third Party Products segments. The company offers fishing tackle products, such as fishing lures and baits, fishing and treble hooks, fishing lines, and fishing accessories, as well as fishing related knives and tools. It also manufactures products for winter sports and other non-fishing businesses. The company's brand portfolio includes Rapala, Okuma, 13 Fishing, Strike Master, VMC, Sufix, Storm, Blue Fox, Carp Spirit, Williamson, Dynamite Baits, Marttiini, Peltonen, Luhr Jensen, Ragot, Terminator, Remen, Elbe, and Mora Ice. Rapala VMC Corporation was founded in 1936 and is based in Helsinki, Finland. Address: MAekelAenkatu 91, Helsinki, Finland, 00610