Simply Better Brands Corp. operates as an omni-channel platform with diversified assets in the plant-based and wellness consumer product categories. The company focuses on plant-based, natural, and clean ingredient space. It focuses on consumer product categories, including CBD products, plant-based food and beverage, and pet care and skin care industries. The company offers Hemp derived products, including CBD under the Purekana, Seventh Sense, and Vibez brands; protein and nutritious bars under the Tru Brands through online in the U.S. and Canada, as well as through retailers; and skin care products under the No BS brand. The company was formerly known as PureK Holdings Corp. and changed its name to Simply Better Brands Corp. in May 2021. The company is headquartered in Vancouver, Canada. Simply Better Brands Corp. is a subsidiary of Heavenly Rx Ltd.