High Performance Beverages Company develops, manufactures, distributes, markets, and sells sports performance drinks in the United States and Canada. The company was formerly known as Dethrone Royalty Holdings, Inc. and changed its name to High Performance Beverages Company in November 2013. High Performance Beverages Company was founded in 1997 and is based in Cave Creek, Arizona. Address: 5137 East Armor Street, Cave Creek, AZ, United States, 85331