Van de Velde NV, together with its subsidiaries, designs, develops, manufactures, and markets fashionable luxury lingerie and swimwear in Europe and North America. The company operates through two segments, business to business and direct to consumer. It offers its products under the PrimaDonna, Marie Jo, and Sarda brand names. The company provides its products through its retail networks, website, and department stores, as well as independent retail and e-tail partners, franchisees, and marketplaces. Van de Velde NV was founded in 1919 and is headquartered in Schellebelle, Belgium. Van de Velde NV is a subsidiary of Van de Velde Holding NV.