Vericity, Inc., together with its subsidiaries, provides life insurance protection products for the middle American market. The company operates through Agency and Insurance segments. The Agency segment sells life insurance products for unaffiliated insurance companies through its call center distribution platform, as well as through its independent agents and other marketing organizations. This segment is also involved in the insurance lead sale activities through its eCoverage web presence. The Insurance segment provides term life, accidental death, and final expense products. Vericity, Inc. was incorporated in 2013 and is headquartered in Des Plaines, Illinois. As of June 28, 2024, Vericity, Inc. operates as a subsidiary of iA American Holdings Inc.