Limitless X Holdings Inc. operates a direct-to-consumer lifestyle marketplace. The company engages in the production, marketing, and sales of products and services for health and wellness products under the One Shot, Divatrim, Glucose 1, TruKeto, Keto Trim, Regal, A1 Keto, Xanquil, FPS, Icon Muscle, Sexgod, NZT-48 (Nootropic), Athlete Pharm (Sports Nutrition), and BodyCor (Sports Nutrition) brands; beauty and skincare products under the Amarose brand name; and the vapor industry, including hemp, CBD, and e-cigarette vape under the Smilz and Hemp AM/PM brand names. It also offers digital marketing; digital and print design; social media marketing; and direct-to-consumer marketing services. The company is based in Beverly Hills, California.